Think CDs, desktop calculators, and VCRs are dead? Think again.
The Bank of America Trends in Consumer Mobility Report reveals that nearly half of consumers in the United States, or 49 percent, still use compact disks while 40 percent have a handheld calculator.
The broader picture is not that simple though. Generation Z are addicted to mobile and majority of those aged below 18 would give up television, tablets, and computers to stay connected to their smartphones. Only 22 percent of seniors are willing to Google themselves compared to 57 percent of Millennials who see Googling as a valid method to get information on themselves.
Ten percent of Gen Zers are Googling themselves on a daily basis which says a lot about the upcoming consumer and customer generation. Most Americans believe that digital has positive impact on their social (49 percent), family (47 percent), and work life (40 percent) but Googling yourself daily is a bit weird in the eyes of older generations.
Although two in five Americans (42 percent) have worked remotely, some 36 percent still own a landline and 17 percent operate a VCR. So the shift to complete mobile is still somewhere in the future. Moreover, nearly half of adults, or 46 percent, support the idea of digital detoxes and disconnect intentionally for more than 24 hours.
Millennials feel most comfortable of all generations when it comes to a mobile device tracking their daily activity. About 62 percent of Millennials use a mobile device to track their schedule, 51 percent want a device to track their physical activity, and around 45 percent are willing to let their mobile device track spending and location.
Trends Can Go Both Way
Overall, we see no surprise trends in this survey apart from the fact that most consumers now realize the addictive nature of mobile devices and put some boundaries on their use at home or on the road.
With the coming of Gen Zers, however, the trend for limiting mobile use in certain locations and times of the day may go the opposite way. This in turn will affect many industries that rely on engaging consumers on mobile anywhere and all the time.