Insight Enterprises, Inc. is set to become a distributor of CloudController, a software platform for control and automation of Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS) infrastructures in the private, public or hybrid cloud, developed by InContinuum Software, the two companies said in a press release.

“As a reseller of solutions from VMware, Citrix and Microsoft we see CloudController as a natural fit for existing customers with a cloud environment. Moreover, with this virtualization software we can offer our service provider customers more benefits in the delivery and management of their Public Cloud services portfolio”, Pim Bultman, Sales Manager Hosting Solutions Insight Benelux, commented.

CloudController is a web-based management application platform, that interfaces seamless with VMware vSphere/vCloud, Citrix XenServer, Microsoft Hyper-V/SCVMM, and open source hypervisors. The product is aimed at virtual data center service providers as well as resellers of such services and end-user customers, allowing them to automate the configuration, ordering, billing, payment, chargeback, provisioning, deployment, management, maintenance, support and reporting over all managed services provided from a Private, Public or Hybrid Cloud Computing infrastructure platform.

Virtualization technologies are on the rise.

“Our CloudController Enterprise Edition for Service Providers is a software platform that provides many advantages for public cloud service providers. In the past year we have made much progress with this class of customers both in the Netherlands and in other countries. Insight really knows this segment of the market and understands how service providers deal with the management of their software assets”, Phillip Hyde, CEO of InContinuum Software, said in a statement. “Since the beginning of 2011 we see a clear increase in the requirement for cloud IaaS, PaaS, and SaaS management tools. The opportunity to serve the service provider market together with Insight is a ‘Win-Win’ for both organizations,” he added.

InContinuum is based in Amsterdam, the Netherlandsand provides cloud virtualization solutions mainly in Europe and North America. Insight Enterprises, Inc, provides brand-name information technology IT hardware, software and services to large Enterprises, small- to medium-sized businesses and public sector institutions worldwide and is based in Tempe, Arizona, USA.